- 6th Floor, I & M Building 2nd Ngong Avenue, Upper Hill
- +254 (0)20 2985000; +254 (0)729 111031 / +254 (0)731 000065
- Office Hrs: Today 9.00am to 6.00pm
The Partnership for African Social and Governance Research (PASGR) is an independent, non-partisan Pan-African not-for-profit organisation established in 2011 and located in Nairobi, Kenya. Currently engaged in more than 26 African countries, PASGR works to enhance research excellence in governance and public policy that contributes to the overall wellbeing of women and men. In partnership with individual academics and researchers, higher education institutions, research think tanks, civil society organisations, business and policy communities both in the region and internationally, PASGR supports the production and dissemination of policy-relevant research; designs and delivers suites of short professional development courses for researchers and policy actors, and facilitates the development of collaborative higher education programmes.
Our vision is ‘a vibrant African social science community addressing the continent’s public policy issues’.
PASGR’s mission of Advancing research excellence for governance and public policy in Africa is delivered through three core programmes: Higher Education, Research and Professional Development and Training.
PASGR seeks to increase its brand visibility by intensifying strategies that advance its recognition, identity as well as uptake and sustainability of programme outcomes.
The goal is to attract the attention and interest of stakeholders in African research, higher education and training space including: students, scholars, researchers, civil society organisations, private sector, governments, policy actors, the media and donors to support its mission and amplify its vision. Specifically, this is intended to:
It is envisioned that this will involve a comprehensive communications strategy that creatively integrates interactive and modern tools and channels for frequent and regular communication of appropriate messages to various target audiences.
PASGR wishes to engage the services of a consultant to review PASGR’s communication needs, current status and advice on opportunities for appropriate interventions, including the identification, development and design of 3-5 years’ communication and branding strategy, its implementation plan for different print and electronic communication channels including the PASGR website, social media, and public forums to reach target audiences. The contracted service provider is also expected to revamp PASGR’s website to increase its visibility and traffic flow.
The main objective of the engagement is to assist PASGR to raise a high level of awareness about its work among stakeholders within and outside the region. The service provider will be expected to draw up a communication and branding strategy that defines means of engagement, nature of information content, channels and tools of communication according to specific target audiences. The service provider will work collaboratively with PASGR staff and selected partners on this project. PASGR will facilitate access to factual information on its programmes, processes, underpinning principles and aims, target audience as well as beneficiary impact stories. Quality will be assured through a process of continuous engagement, review and feedback on materials and messages under development.
3. Scope of Work
The service provider is expected to provide support in four areas:
3.1 Developing a 3-5 years Communication and Branding Strategy and Its Implementation Plan
3.2 Content curation and development of key messages, communication of key messages using various print and electronic channels, and, revamping of PASGR’s website into an attractive and interactive platform.
3.3 Communication of key messages and links to major print and electronic media houses and outlets within and outside
3.4 Revamping the PASGR’s website including the development of the specific programme teams’ microsites and a major corporate website with blog sites.
4. Key Deliverables
It is anticipated that the assignment will be completed within a total of eight-twelve (8-12) weeks from the date of the signing of the contract between PASGR and the Service Provider. All work must be completed by the 30th of November 2021.
6. Skills and Qualifications
The Service Provider must have knowledge and experience in the following areas:
The available budget for this exercise is US$ 20,000 inclusive of all relevant and applicable taxes.
The contracted Service Provider will directly report to PASGR’s Executive Director.
9. Response to the EOI
Please respond to this EOI with not more than 10 pages technical and financial proposal (including all the attachments) to email@example.com by 12:00pm EAT Monday August 16th 2021.
The EOI proposal should cover:
A4EA AAU advanced research design African universities agriculture Applied Quantitative Methods APSP ARD CABE call for applications cash transfers COVID-19 employment energy EOI Featured Governance higher education IDS IHDP INCLUDE Institute of Development Studies (IDS) LEAP Africa MMRC MRPP opportunity PAMOJA TRUST partnerships PASGR PDT pedagogy PedaL professional development and training professional training public policy Research research methods scholarships social protection Social sciences University of Ibadan University of Pretoria urban governance utafiti sera Youth employment
6th Floor, I & M Building
2nd Ngong Avenue, Upper Hill
P.O. Box 76418-00508
Tel: +254 (0)20 2985000;
+254 (0)729 111031 / +254 (0)731 000065